Digital Marketing & Ads
Where to spend, Google Ads costs, channel sequencing and social media — for Indian SMBs.
Digital Marketing for SMBs: Spend Your First Rs.50,000
For most Indian SMBs, the first Rs.50,000 is best split across a strong foundation (website and Google Business Profile), one paid channel for quick leads (Google Ads), and basic SEO and content for compounding growth. Start with the channel closest to a buying decision.
Read the guideGoogle Ads Pricing in India: Cost, CPC and Packages for 2026
What Google Ads really costs in India in 2026 — cost-per-click by industry, minimum monthly budgets, agency package rates and management fees.
Read · 11 minComparisonSEO vs Google Ads vs Social Media: Which Should You Do First?
SEO vs Google Ads vs social media compared for Indian SMBs: speed, cost, and which channel to start with for your goals.
Read · 7 minRoadmapStartup Digital Growth Plan: A 6-Month Channel Sequence
A 6-month digital growth roadmap for Indian startups: which marketing channel to launch each month for compounding, profitable growth.
Read · 7 minChecklistGoogle Ads Campaign Setup Checklist
A step-by-step Google Ads setup checklist for Indian SMBs: account, targeting, keywords, tracking, and the settings that prevent wasted spend.
Read · 7 minGuideSocial Media Marketing Packages in India: Cost and What's Included
Social media marketing packages in India — 2026 cost by tier, exactly what each package includes, platform-by-platform pricing, and how to judge if it is worth it.
Read · 10 minGlossaryDigital Marketing Glossary: 16 Key Terms Explained
A plain-English digital marketing glossary for Indian businesses: CPC, ROAS, CTR, conversion, funnel, and other key terms defined simply.
Read · 5 minGuidePerformance Marketing for Startups in India (2026)
A 2026 guide to performance marketing for Indian startups: pay-for-results channels, the CAC, ROAS and LTV metrics that matter, and balancing growth with brand.
Read · 10 minGuideGenerative AI for Social Media Marketing (2026)
How to use generative AI in social media marketing in 2026: real tools for content, copy and visuals, plus authenticity and what to automate versus keep human.
Read · 9 minGuideShort-Form Video & Interactive Content: 2026 Playbook
How short-form video and interactive content win attention in 2026: plan, produce, and repurpose Reels, Shorts, TikTok, polls, and quizzes lean.
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