Digital Marketing & Ads
Where to spend, Google Ads costs, channel sequencing and social media — for Indian SMBs.
Digital Marketing for SMBs: Spend Your First Rs.50,000
For most Indian SMBs, the first Rs.50,000 is best split across a strong foundation (website and Google Business Profile), one paid channel for quick leads (Google Ads), and basic SEO and content for compounding growth. Start with the channel closest to a buying decision.
Read the guideGoogle Ads Cost in India: Budgets, CPC & What to Expect
Google Ads cost in India explained: realistic 2026 budgets, cost-per-click ranges by industry, and what your spend actually buys.
Read · 7 minComparisonSEO vs Google Ads vs Social Media: Which Should You Do First?
SEO vs Google Ads vs social media compared for Indian SMBs: speed, cost, and which channel to start with for your goals.
Read · 7 minRoadmapStartup Digital Growth Plan: A 6-Month Channel Sequence
A 6-month digital growth roadmap for Indian startups: which marketing channel to launch each month for compounding, profitable growth.
Read · 7 minChecklistGoogle Ads Campaign Setup Checklist
A step-by-step Google Ads setup checklist for Indian SMBs: account, targeting, keywords, tracking, and the settings that prevent wasted spend.
Read · 7 minGuideSocial Media Marketing Packages: What's Actually Included
What social media marketing packages include in India: deliverables, honest 2026 price ranges, and how to judge if a package is worth it.
Read · 7 minGlossaryDigital Marketing Glossary
A plain-English digital marketing glossary for Indian businesses: CPC, ROAS, CTR, conversion, funnel, and other key terms defined simply.
Read · 5 minGuidePerformance Marketing for Startups in India (2026)
A 2026 guide to performance marketing for Indian startups: pay-for-results channels, the CAC, ROAS and LTV metrics that matter, and balancing growth with brand.
Read · 10 minGuideGenerative AI for Social Media Marketing (2026)
How to use generative AI in social media marketing in 2026: real tools for content, copy and visuals, plus authenticity and what to automate versus keep human.
Read · 9 minGuideShort-Form Video & Interactive Content: 2026 Playbook
How short-form video and interactive content win attention in 2026: plan, produce, and repurpose Reels, Shorts, TikTok, polls, and quizzes lean.
Read · 9 minReady to act on this? See our Digital Marketing service.
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