App Store Optimization (ASO) to Get Your App Found & Installed
App Store Optimization (ASO) is SEO for app stores, the work of getting your app to rank and convert in Play Store and App Store search so you earn more organic installs without paying per download. It combines keyword optimisation, a compelling listing, strong icon and screenshots, ratings strategy and conversion testing. For most apps, organic search is the largest install channel, making ASO essential.
Why choose EPIXS for app store optimization
ASO services to rank your app higher on the Play Store and App Store, keywords, listing, creatives and conversion, for more organic installs. Free quote.
- Rank higher for the searches that lead to installs
- Win more organic downloads without paying per install
- Turn more store visitors into installs with better creatives
- Improve ratings and reviews that drive ranking and trust
- Lower your blended cost per install across paid and organic
- Optimise for both Google Play and the Apple App Store
Why ASO is too important to ignore
A large share of app installs start with a search inside the Play Store or App Store, someone looking for 'expense tracker' or 'pilgrimage booking' and choosing from the results. If your app doesn't rank for those terms, it's invisible to the biggest, cheapest install channel there is. ASO fixes that. It's the app-store equivalent of SEO: optimise what the store uses to rank and what users see when deciding to install, and you earn a steady stream of free, high-intent downloads.
ASO has two halves that work together. Visibility, ranking for relevant keywords so people find you, driven by your title, subtitle, keyword field and overall relevance and popularity. And conversion, turning store visitors into installs, driven by your icon, screenshots, preview video, ratings and description. Both matter: ranking is wasted if your listing doesn't convince people to tap install.
What ASO work involves
We start with keyword research specific to app-store behaviour, the terms your potential users actually search, balanced for volume and competition, then optimise your title, subtitle and keyword field around them. We improve the listing's conversion elements: a clear, tappable icon, screenshots that sell the benefit in the first frames, a preview video, and a description that's both keyword-aware and persuasive. We put a ratings-and-reviews strategy in place, since rating volume and score strongly influence both ranking and the install decision, and respond to reviews to lift sentiment. Then we test variations, because store listings, like landing pages, can be optimised for conversion. We cover both Google Play and the App Store, which have different rules and levers.
- Keyword research and metadata: title, subtitle, keyword field
- Conversion creatives: icon, screenshots, preview video, description
- Ratings and reviews strategy, plus listing A/B testing
- 1Step 1Research
Audit & keywords
We audit your current listing and research the keywords that drive installs.
- 2Step 2On-store SEO
Optimise metadata
We rewrite title, subtitle, keywords and description for ranking and clarity.
- 3Step 3Convert
Improve creatives
We upgrade the icon, screenshots and preview to lift install conversion.
- 4Step 4Trust
Ratings & reviews
We set up a review-prompt strategy and manage responses to lift sentiment.
- 5OngoingOptimise
Test & track
We test listing variations and track rankings and installs to keep improving.
What does ASO cost?
ASO is typically an initial optimisation project, keyword research, metadata, creatives and ratings strategy, followed by an ongoing monthly retainer to test, track and keep improving as competitors and store algorithms shift. It's affordable relative to paid user acquisition, and because it lifts organic installs and lowers your blended cost per install, it tends to pay back well, especially when combined with any paid app campaigns. We scope after reviewing your app and category competition, so ask for a free quote.
App Store Optimization — FAQs
What is ASO and how is it different from SEO?
ASO is App Store Optimization, the app-store equivalent of SEO. Instead of ranking web pages on Google, it ranks and converts your app in Play Store and App Store search through keywords, listing creatives and ratings.
Does ASO work for both Google Play and the App Store?
Yes. We optimise for both, though they have different ranking rules and metadata fields. We tailor the keyword strategy and listing to each store's specific levers.
Will ASO reduce my cost per install?
Typically yes. By growing free organic installs and improving listing conversion, ASO lowers your blended cost per install, and it makes any paid app campaigns more efficient because more visitors convert.
How long does ASO take to show results?
Metadata and creative changes can move rankings and conversion within weeks, with compounding gains as ratings grow and you test further. It's an ongoing process, not a one-time switch, since competitors and store algorithms keep changing.
How much does ASO cost?
Usually an initial optimisation project plus an ongoing monthly retainer for testing and tracking. It's affordable versus paid acquisition and pays back by lifting organic installs. Get a free quote for your app.
Nobody is finding my app, can you get me more downloads?
Usually no one finds your app because it is not ranking for the right searches and the listing does not convince people to install. ASO fixes both: we optimise your keywords, title and screenshots so more people find your app and tap install.
Do you optimise for both Play Store and App Store, including listing A/B tests?
Yes. We run keyword and metadata optimisation tailored to each store's algorithm, improve the conversion creatives, manage a ratings strategy, and A/B test store listings to keep lifting installs over time.
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Ready to get started with app store optimization?
Tell us your goals and get a free, no-obligation proposal — usually within one business day.