Google Ads Audit — Cut Wasted Spend, Fix Tracking, Lift Conversions
A Google Ads audit is a deep review of an underperforming account to find where your money is leaking and why conversions aren't coming. We check tracking and conversion accuracy first, then search terms, keywords, match types, negatives, bidding, ad copy, landing pages and structure. You get a prioritised list of fixes, what to cut, what to fix and what to test, so the same budget works harder.
Why choose EPIXS for google ads audit
Underperforming Google Ads? We audit the account, find wasted spend, fix broken tracking and show how to lift conversions and ROAS. Free quote.
- Find and stop wasted spend on irrelevant search terms
- Verify conversion tracking, broken data ruins every decision
- Review match types, negatives and bidding for leakage
- Spot quality-score and ad-relevance problems raising your costs
- Check landing-page and intent match, where clicks die
- A prioritised action list ranked by impact on results
What a real Google Ads audit looks at
The first thing we check in any audit is tracking, because if conversions aren't being measured correctly, every other number in the account is a lie and the algorithm is optimising toward the wrong goal. We confirm conversion actions fire correctly, aren't double-counting, and reflect real business outcomes, not just thank-you-page loads. Then we go where the money leaks: the search-terms report, which almost always reveals spend on irrelevant queries that better negative keywords would have blocked, plus loose match types, overlapping keywords and structural sprawl that makes the account hard to control.
From there we assess the levers that actually move performance: bidding strategy versus your goals, ad copy and extensions relevance, quality scores that quietly inflate your cost-per-click, and crucially the landing-page experience, because a great ad sending traffic to a slow or off-message page burns budget at the last step. We package everything into a prioritised action list, what to cut now to stop the bleeding, what to fix, and what to test, ranked by likely impact, so you and your team know exactly where to start. The point of the audit is decisions, not a 40-page PDF nobody reads.
- Conversion-tracking accuracy and correct goal setup
- Search-terms and negative-keyword waste analysis
- Match types, bidding strategy and account structure
- Ad relevance, quality score and landing-page experience
| Feature | Unaudited account | After audit & fixes |
|---|---|---|
| Conversion tracking verified | Often broken | ✓ |
| Spend on irrelevant search terms | Leaking | Blocked |
| Negative-keyword discipline | Sparse | ✓ |
| Bidding matched to the goal | Default / drifting | ✓ |
| Landing page matches the ad | Often not | ✓ |
| Clear, prioritised action list | — | ✓ |
A drifting account versus an audited, fixed one.
- 1Step 1Measure
Verify tracking
We confirm conversions fire correctly, don't double-count and reflect real business outcomes.
- 2Step 2Find
Hunt the waste
We mine the search-terms report and structure for spend leaking on irrelevant queries.
- 3Step 3Assess
Review the levers
We assess match types, negatives, bidding, ad relevance and quality scores.
- 4Step 4Convert
Check the landing
We test whether the landing page matches the ad and intent, where clicks often die.
- 5Step 5Act
Prioritise actions
We deliver a ranked list, cut now, fix next, test after, by likely impact on results.
Google Ads Audit — FAQs
Will an audit reduce my wasted spend?
Almost always there's waste to cut, the search-terms report usually exposes spend on irrelevant queries, and weak negatives, loose match types and poor structure leak budget. We identify exactly where, so the same spend buys more relevant clicks.
Why do you start with conversion tracking?
Because if tracking is wrong, every decision built on it is wrong, and Google's automated bidding optimises toward bad data. We verify conversions are accurate and meaningful first, then everything else in the audit can be trusted.
Can you guarantee a specific ROAS or cost-per-lead?
No honest provider can guarantee a number, results depend on your offer, margins, competition and landing pages. What we guarantee is finding the waste and the broken parts and giving you the highest-impact fixes to improve performance.
Do you just give a report, or fix it too?
Both options exist. The audit ends with a prioritised action list you can hand to your team, or we can implement the fixes and manage the account for you. We'll recommend whichever makes sense for your situation.
What does an audit cost?
It depends on account size, spend level and the number of campaigns, so we quote per engagement rather than list a price. Share your account access or a few details and we'll scope it and send a clear quote.
Ready to get started with google ads audit?
Tell us your goals and get a free, no-obligation proposal — usually within one business day.