What goes into the price of a website
A website's cost is driven by scope, not magic. The biggest factors are how many pages you need, whether the design is custom or templated, the features (forms, bookings, payments, logins), third-party integrations, and the level of SEO and performance work.
Ongoing costs matter too: hosting, domain, SSL, maintenance and content updates. A good agency makes these transparent so there are no surprises.
- Number of pages and amount of content
- Custom design vs template
- Features: forms, payments, bookings, accounts
- SEO, speed and accessibility work
- Hosting, maintenance and support
Typical price bands in India (2026)
As a guide: a small business website with a handful of pages usually falls between ₹25,000 and ₹75,000. A larger corporate site with custom design and more functionality runs ₹75,000–₹1,50,000. E-commerce stores start around ₹40,000 and scale to ₹3,00,000+ for custom catalogues, and bespoke web applications begin around ₹1,00,000.
Be cautious of rock-bottom ₹2,000–₹5,000 offers. They're usually unedited templates with poor speed and no SEO — and they quietly cost you far more in lost enquiries.
How to get the best value
Focus on outcomes, not just the sticker price. A slightly more expensive site that loads fast, ranks on Google and converts visitors into customers pays for itself. Ask for examples of speed scores and results, and make sure you own your domain, hosting and content.