AI Search Optimization (GEO/AEO) — Get Cited by ChatGPT
AI Search Optimization, also called GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), gets your brand cited and recommended inside ChatGPT, Gemini, Perplexity and Google's AI Overviews. As buyers shift from typing queries to asking AI assistants, being the source the AI trusts is the new front page of search. It combines entity-rich content, structured data, attributed facts and digital PR, and it pairs naturally with traditional SEO.
Why choose EPIXS for ai search (geo)
Generative Engine Optimization (GEO/AEO) to get your brand cited and recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews. Free quote.
- Get cited and recommended inside ChatGPT, Gemini and Perplexity
- Appear in Google AI Overviews instead of being buried below them
- Win visibility as traditional search volume declines
- Build the entities, schema and facts that AI engines trust
- Earn third-party mentions that make AI recommend you
- Track which AI platforms cite you and for which questions
Why AI search optimization matters now
Search is changing faster than at any point since Google launched. More and more people ask ChatGPT, Gemini or Perplexity a question and act on the single answer it gives, complete with a short list of recommended sources, rather than scrolling ten blue links. Google itself now answers many searches with an AI Overview at the top of the page. Analysts expect traditional search volume to fall meaningfully over the next few years as this behaviour spreads. That creates a new, urgent question for every business: when an AI assistant answers a question your customer asks, does it mention you?
GEO and AEO are how you make the answer yes. AEO is about being the clear, structured answer to a question; GEO is about influencing which sources the large language models trust and cite. They are sold and delivered together, and because they build on solid content and SEO foundations, they are a natural extension of the search work EPIXS already does, just aimed at a new set of engines.
How do you get an AI to recommend your brand?
AI engines favour sources that are clear, credible and well-structured. The work splits into a few pillars. First, content built to answer real questions directly, with the answer stated up front, supported by specifics. Second, structured data and entity clarity, schema, consistent naming and facts so the AI understands exactly what you are and what you offer. Third, attributed, citable facts, stats, expert quotes and data the model can lift and credit. Fourth, off-site trust, third-party mentions and digital PR, because LLMs weigh what other credible sites say about you, not just your own claims. Finally, measurement: tracking which assistants cite you, for which prompts, and where competitors are winning instead.
- Answer-first content that directly resolves real buyer questions
- Schema, entities and consistent facts the AI can trust and parse
- Attributed stats and expert quotes the model can cite
- Digital PR and third-party mentions that build off-site credibility
| Feature | Classic SEO | GEO / AEO |
|---|---|---|
| Goal | Rank in blue links | Be cited in AI answers |
| Surfaces | Google results page | ChatGPT, Gemini, Perplexity, AI Overviews |
| Key lever | Keywords & links | Entities, structure & citations |
| Measured by | Rankings & traffic | Citations & brand mentions in AI |
| Still needs good content | ✓ | ✓ |
How GEO/AEO differs from, and complements, classic SEO.
- 1Step 1Baseline
AI visibility audit
We test what ChatGPT, Gemini and Perplexity currently say about you and your category.
- 2Step 2Foundation
Entity & schema fixes
We make your brand, services and facts unambiguous to AI with structured data.
- 3Step 3Build
Citable content
We build answer-first content with attributed stats and clear, liftable facts.
- 4Step 4Authority
Off-site trust
We earn third-party mentions and digital PR that make AI engines trust you.
- 5OngoingCompound
Track & expand
We monitor citations across assistants and target the next set of prompts.
How is GEO priced, and how does it fit with SEO?
Most GEO engagements start with a one-time AI visibility audit, a productised 30-day campaign that establishes where you stand and what to fix, then move into a monthly retainer for content, structured data, digital PR and citation tracking. Entry retainers are modest; competitive or enterprise programmes cost more. Because GEO and SEO share the same content and authority foundations, the best value is a combined 'AI Search' programme that wins both Google rankings and AI citations from the same work. We already run SEO for clients across India and offshore, so adding GEO is a natural upgrade. Ask for a free quote, or start with an AI visibility audit.
AI Search (GEO) — FAQs
What is GEO and how is it different from SEO?
SEO gets you ranked in Google's blue links. GEO (Generative Engine Optimization) gets your brand cited and recommended inside AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. They share foundations and are best done together.
Can you really influence what ChatGPT says about my brand?
You can't control it, but you can strongly influence it. AI engines favour clear, structured, credible sources, so entity clarity, schema, citable facts and third-party mentions measurably improve how often and how favourably AI assistants mention you.
Is AI search optimization worth it yet?
Yes, and being early is the advantage. AI assistant usage is rising fast and traditional search is expected to decline, while competition for AI citations is still low. Brands that build the foundations now win the recommendations.
How do you measure GEO results?
We track which AI assistants cite you, for which prompts, how your brand is described, and how that compares with competitors, alongside the traditional SEO metrics, since the same content lifts both.
How much does GEO/AEO cost?
Most engagements begin with a one-time AI visibility audit, then a monthly retainer for content, schema, digital PR and citation tracking. Entry retainers are modest; competitive programmes cost more. Get a free quote or start with an audit.
How do I get my business to show up when people ask ChatGPT or Google's AI?
That's exactly what we do. We optimise your content, facts and reputation so AI assistants like ChatGPT, Gemini and Google's AI Overviews mention and recommend your business when customers ask them questions.
How is GEO/AEO measured, and what levers do you pull, entities, schema, citations?
We baseline citations across ChatGPT, Gemini and Perplexity, then work entity clarity, structured data and schema, answer-first passages, attributed stats and third-party digital PR, tracking share-of-voice and citation frequency by prompt over time.
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