Click-to-WhatsApp Ads That Turn Clicks into Conversations
Click-to-WhatsApp Ads (CTWA) are Facebook and Instagram ads with a WhatsApp button, so instead of a cold form, a tap starts a real conversation with your business. Paired with an automated welcome flow and qualification, they consistently produce cheaper, higher-intent leads, especially for real estate, coaching, healthcare and D2C. India is Meta's largest CTWA market, and we manage the ads, the flow and the follow-up end to end.
Why choose EPIXS for click-to-whatsapp ads
Click-to-WhatsApp (CTWA) ad campaigns on Meta that start a real conversation and qualify leads automatically, ideal for real estate, coaching, healthcare and D2C. Free quote.
- Turn ad clicks into real conversations, not abandoned forms
- Capture warmer, higher-intent leads at a lower cost
- Auto-qualify and respond within seconds of the click
- Route hot leads to your sales team in minutes
- Proven for real estate, coaching, healthcare and D2C
- One team manages the ads, the bot and the follow-up
Why Click-to-WhatsApp beats form-fill ads
A normal lead ad sends people to a form they often abandon, and even when they fill it in, the lead is cold by the time anyone calls. Click-to-WhatsApp Ads change the dynamic: the ad's button opens a WhatsApp chat with your business, so the prospect starts an actual conversation while their interest is at its peak. An automated welcome message replies instantly, asks the right qualifying questions, and hands genuinely hot leads to your sales team, all within minutes. The conversation also opens a free 72-hour window to follow up, so you can nurture without extra messaging cost.
For high-consideration purchases, this is transformative. Real estate developers use it to book site visits, coaching institutes to answer course and fee questions and capture admissions interest, clinics to schedule consultations, and D2C brands to recover and convert shoppers, typically at a lower cost per qualified lead than form ads.
| Feature | Lead-form ads | Click-to-WhatsApp ads |
|---|---|---|
| Starts a real conversation | — | ✓ |
| Instant automated response | Rare | ✓ |
| Auto-qualifies the lead | — | ✓ |
| Lead warmth at handoff | Cold | Hot |
| Free follow-up window | — | 72 hours |
Click-to-WhatsApp ads vs traditional lead-form ads.
How we run a CTWA campaign
We build the whole engine, not just the ad. First, the Meta campaign: audience, creative and the WhatsApp CTA, optimised for quality conversations rather than cheap clicks. Second, the welcome and qualification flow that greets every click in seconds, answers the obvious questions, and scores the lead. Third, the routing that pushes qualified, hot leads to your sales team fast, because speed of follow-up is what converts CTWA leads. Then we optimise continuously: which audiences and creatives produce real buyers, where the flow loses people, and how to lift the qualified-lead rate. You get one accountable team running ads, automation and handoff as a single system.
Click-to-WhatsApp Ads — FAQs
What are Click-to-WhatsApp Ads?
They're Facebook and Instagram ads with a WhatsApp button. Tapping it opens a chat with your business instead of a form, so you start a real, high-intent conversation and can qualify and follow up instantly, all in one channel.
Why are CTWA leads better quality?
Because the prospect chooses to start a conversation at the peak of their interest and gets an instant reply. That warmth, plus immediate qualification and fast sales handoff, typically produces a lower cost per qualified lead than form ads.
Which businesses get the best results?
High-consideration and consultative ones, real estate, coaching and education, healthcare, automotive and D2C, where a conversation closes far better than a form. India is Meta's biggest CTWA market for exactly these use cases.
Do I need a chatbot for CTWA to work?
An automated welcome and qualification flow makes CTWA far more effective by responding instantly and scoring leads. We build the ad, the flow and the sales handoff together as one system.
How much do Click-to-WhatsApp Ads cost?
You pay Meta for ad spend, plus our campaign management, plus any messaging costs. We manage the whole engine and quote management per project. Get a free quote based on your goals.
Can you run ads that get people to message my business on WhatsApp?
Yes. We run Facebook and Instagram ads with a WhatsApp button, so instead of a form, people tap and start chatting with you, giving you warmer, ready-to-buy leads at a lower cost.
How do you optimise CTWA, welcome flow, qualification, the 72-hour window and ROAS?
We optimise the Meta campaign for quality conversations, attach an instant welcome-and-qualification flow, route hot leads to sales within minutes, and design the funnel to close inside the free 72-hour window, tracking cost-per-qualified-lead and ROAS.
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Ready to get started with click-to-whatsapp ads?
Tell us your goals and get a free, no-obligation proposal — usually within one business day.